Fashion on Film: Kpop + H&M

4 Aug

Pop music videos are usually used to promote the image of a particular band or artist as luxurious, rich, and desirable. This is especially true when it comes to kpop, or South Korean pop music, in which artists (known as idols) are themselves the product being sold along with a fashion concept.

As a fashion student, it’s a part of my everyday life to keep updated on the latest and greatest things going down in the fashion industry. As a poor fashion student, this means stalking out the latest updates on H&M collaborations and lining up at 3am to get a little luxe in my life.

I’ve been pleasantly surprised to find some pieces from these H&M designer collaborations popping up in various kpop music videos this year. Here are some of the thrifty but oh-so-stylish wares being worn (PS. music videos hyperlinked to the song titles!) :

U-KISS “Believe” : Marni for H&M, $59.95

Block B “NalinA” : Versace for H&M, $149.95

Z:EA “Aftermath” : Marni for H&M, $34.95

Personally I think it’s a brilliant business move: all the impact of high design with minimal costs means the production budget stays low, allowing for more income in the  long run! What do you think? Have you spotted any budget buys in music videos you’ve seen?

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